10 Seller Tips

1. What is Your Goal?
Prior to contacting a Realtor, consider your goals. Why are you selling your home? Do you want to sell your home or do you want to list your home? In a buyer’s market if you want to list your home don’t bother. If you have no real motivation to move, offers may become offensive. When you have a need or reason to sell your home you will stage it correctly, listen to Realtor recommendations, price competitively and net the most profit. If you ultimately would like a larger home than this is the perfect time to sell. Although you may not net as much as you would like on your current home you could possibly save twice that amount when you purchase a larger home anyhow. Knowing the inventory available to you will make it easier to part with your beloved dwelling. Search the MLS prior to listing your home to get a better idea of I mean. When you realize how much more home you may be able to purchase it will much less emotional for you to let go of your current home in a Buyer’s market.

2. Staging Your Home

  • Visit model homes to get ideas.
  • Place live potted plants throughout your home.
  • Dress up the outside, so it shows as living space.
  • Tone down the brick fireplace. Use a rag or brush to rub a light coat of paint on the bricks, one at a time.
  • If you don’t want to paint the brick you can use a stone color enhancer, to polish the bricks
  • Replace dated furnishings and toiletries
  • For more staging tips contact a Realtor or visit hgtv.com

3. Hire A Marketing Expert
I studied Marketing Management at Western Governor’s University. I understand the marketing mix and how it relates to selling homes. Product, Price, Promotion and Place are things your Realtor should be familiar with. Ask your Realtor friend if they understand the marketing mix. If they don’t hire me and I will give your friend a referral fee, so you don’t feel guilty about not hiring them.

4. Setting the Price
Statistically speaking FSBO’s tend to be priced 10 to 20 percent above market value. Homes don’t usually sell for more than market value, so you should have a real estate agent compile a Comparative Market Analysis for your area. Contact Evette Cecena at (623) 252-6929 today for a free market analysis. You should also have an appraisal done. This will show buyers that you are serious. You might be wondering why you need both a market analysis and an appraisal. You don’t, but in a down market where much of your competition is bank owned or pre-foreclosure properties you don’t want to make the mistake of pricing your home too low.

5. Don’t Help the Competition
When seller’s overprice their home one of two things happens 1) The listing expires or 2) The price is eventually reduced. Keep in mind that the most activity a home receives is within the first 30 days. Overpricing a home in a buyer’s market helps the competition. Buyers will view similar homes as a good value. Similar, but lower priced homes will receive more showings thanks to your inflated price. Price your home accordingly. Competitive pricing does not mean lowering the price to attract bottom dweller buyers looking for a steal. Price your home according to a Comparative Market Analysis that your Realtor will provide you with. If you are currently a for sale by owner call me and I will prepare a CMA for you free of charge. All I ask is that when you are tired of marketing your home you give me the opportunity to.

6. Invest in a Home Inspection
Most Sellers believe that it is the Buyers responsibility to get a home inspection. This is true. However, wouldn’t you feel more comfortable knowing that your offer does not include an inspection contingency, because you provided an inspection report up front. Don’t give Buyers easy outs.

7. Negotiating the Best Possible Price
As in other major decisions, you want the best advice and help you can get. In choosing your Realtor there is one factor above all other you should consider. How well can your Realtor negotiate on your behalf? You set the terms and conditions, but it is up to your Realtor to persuade the other side to accept your terms. Real estate negotiations include many different people and issues. It is in your best interest to hire a professional trained to handle the complexities normally associated with these transactions.

8. Accepting An Offer
A sales contract is a legal and binding document ounce you and the buyer sign it. You need to carefully read over the contract and take special note of the following:

  • Purchase of the home contingent on sale of existing home.
  • Excessive time allotted to obtain financing.
  • Low earnest money deposit.
  • Penalty if the seller doesn’t move by a specified date.

9. Helping A Buyer Secure Financing
Your mortgage professional may be able to supply financing flyers that show buyers what the mortgage payment would be based on different loan programs. This will give a buyer an idea of what they can afford. You may want to ask them to become pre-qualified for a mortgage before you commit to selling to them. Do not waste your time on buyers who cannot obtain a mortgage.

10. Prior To Closing

  • make all repairs as agreed and notify the buyer that they have been completed satisfactorily
  • Be available for a final inspection by the buyer to verify that all repairs have been made
  • Review the closing statement prior to the closing date

The Queen of HUD
(480) 206-6425
Realty One Group
4041 S. McClintock Rd Ste 310
Tempe, AZ 85282

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